Meraki was engaged to improve the Michigan State Athletics Student Rewards app and increase its awareness among the student body. Our objective was to assess the current app’s strengths and weaknesses and to gather student input that would guide enhancements aligned with user needs and preferences.

To accomplish this, we solicited feedback from Michigan State students to learn what features they value, what they find lacking, and how the app could better support their engagement with athletics. This user-centered approach ensured that proposed improvements reflect real student priorities and contribute to higher adoption and sustained use.